What's the difference between sales training and coaching?

Sales coaching starts where sales training stops. It builds on the skills developed by training courses and helps embed them into daily actions.

Because good sales coaching builds on your existing investment in sales training and then takes your sales professionals further. Sales coaching programmes change behaviours, attitude and motivation. They ensure that key sales professionals develop what it takes to be trusted and valued by the key decision makers in your client companies.

Coaching combined with training delivers a fourfold improvement in results compared with training alone says a report from the Sales Executive Council. The CIPD in a recent study also demonstrate that coaching works.

Certainly, our clients, including Ordnance Survey, Combined Insurance, Group 4 Securicor, Wayside Audi and ESRI all agree that sales coaching from The Sales Coach has made the difference between their sales professionals being seen as just another sales person and being a trusted advisor. With all the benefits that can deliver - for you, your employer, your staff and above all, your clients.

It's possible that sales coaching could help you. Please contact us to explore whether or not we can help add value to your sales operations.